March 2010

WRITTEN BY: Mike Stroff
COMPANY: BOWTECH

All of us here at SOE TV pride ourselves on working with the best companies in the industry and again one of sponsors has been recognized by both the industry professionals and the consumer. This is some great information that Southwick and Associates has put together for all of us to view. Take a look at what Bowtech is doing in the market place! There is a reason for their success, if you are not shooting a Bowtech at least do yourself a favor before next hunting season and take a look at their product line and the bows they have on the market. I promise you will be impressed with what you see and once you shoot one you will be amazed at what you have been missing! I have pictured with this article the new Destroyer the bow I am personally shooting this spring.

Industry Snapshot

Southwick Associates has announced the brands and products target shooters and hunters preferred most in 2009. This list has been compiled from the 44,734 internet-based surveys completed by hunters and target shooters who volunteered to participate last year in HunterSurvey.com and TargetshootingSurvey.com polls.

In 2009, top brands included:

• Top rifle brand: Remington (16.5% of all purchases)
• Top shotgun brand: Remington (22% of all purchases)
• Top muzzleloader brand: Thompson Center (29.5% of all purchases)
• Top handgun brand: Sturm Ruger (16.6% of all purchases)
• Top scope for firearms: Bushnell (17.3% of all purchases)
• Top rifle ammunition brand: Remington (28.8% of all purchases)
• Top shotgun ammunition brand: Winchester (32.0% of all purchases)
• Top handgun ammunition brand: Winchester (22.0% of all purchases)
• Top blackpowder brand: Pyrodex (351.5% of all purchases)
• Top balls, bullets, or shot brand: Hornady (26.2% of all purchases)
• Top bow brand: BowTech (14.8% of all purchases)
• Top arrow brand: Easton (30.3% of all purchases)
• Top fletching brand: Bohning (30.3% of all purchases)
• Top broadhead brand: Muzzy (25.3% of all purchases)
• Top archery target brand: The Block (22.3% of all purchases)
• Top decoy brand: Flambeau (15.7% of all purchases)
• Top game call brand: Primos (34.8% of all purchases)
• Top reloading bullet brand: Hornady (30.2% of all purchases)
• Top reloading primer brand: CCI (36.0% of all purchases)
• Top reloading powder brand: Hodgdon (36.5% of all purchases)
• Top binocular brand: Bushnell (19.5% of all purchases)
• Top holster brand: Uncle Mikes (21.4% of all purchases)
• Top knife brand: Buck (16.7% of all purchases)
• Top scent or scent covering brand: Scent-A-Way (24.5% of all purchases)
• Top shooting target brand: Shoot-N-C (38.9% of all purchases)
• Top clay brand: White Flyer (34.3% of all purchases)

Other interesting facts from the HunterSurvey 2009 annual report: The busiest month for purchasing for hunting was November, for Target Shooting was June, and for self-defense was February.